Wharton Executive Education

This appears also to be the place for the Wharton School of Business.

Universtity of Pennsylvania is a rather prestigious school whose base thinking might be more liberal than conservative but then again that might be said of most colleges and universitites in North America.

Knowlege for Global Impact is their motto.

“We teach leaders what to do, not merely what to think.” Is the ideal of the program structure and how each program is taught. Well that doesnt sound to bad right?

No its not effective business has rules and if you play by them your business can suceed. But there are many shades of rules that make you competative and for the Christian not all of them are EXPEDIENT.

Featured Programs

Pricing Strategies: Measuring, Capturing, and Retaining Value

Are you pricing too high or too low? Do you have the right pricing process to help you capture the value you have created in the marketplace? Studies have shown that pricing is the most critical profit driver in today’s competitive business environment. Yet few firms think systematically about their pricing strategies or acquire the confidence to leverage their pricing strategies to capture maximum value. An ad-hoc pricing strategy or a trial-and-error approach to pricing can significantly reduce a firm’s bottom line.

Pricing Strategies will give you a powerful set of tools and frameworks for developing your pricing strategies. Faculty will draw upon theoretical and empirical research to help you understand your pricing problems. They will show you how these approaches can be applied to specific challenges in diverse industries, including complex decisions such as pricing new products, products with short lifecycles, dynamic pricing, and bundling products and services

Pricing for New Products

Two-Part Pricing

Bundling of Services

Using Conjoint Analysis to Measure Price Sensitivity

Financial Impact of Pricing Decisions

Assessing Lifetime Value of Customers

Negotiation Strategies in Pricing Decisions

Pricing for Short- and Long-Lifecycle Products

Price Discrimination and Performance-Based Pricing

Product Line Pricing

Psychological and Ethical Pricing Considerations

Legal Issues in Pricing

 

Executive Development Program

In today’s complex, fast-paced, competitive environment, executives must be adept at moving quickly out of their comfort zone to build new capabilities. Wharton’s Executive Development Program (EDP) prepares fast-track leaders for moving from mastery of one focused area to success in a broader role. During two intense, transformative weeks, you will expand business acumen in key areas as you benefit from the expertise of global participants from a wide variety of industries, functional areas, cultures, and geographical regions.

The knowledge you gain in group discussions led by Wharton faculty, a competitive strategy simulation that dramatizes the connection between management decisions and business results, and peer mentoring will have immediate relevance and impact when you are back on the job.

The Executive Development Program is designed to increase the business skills and leadership capabilities of managers who lead key parts of the business and form the pool of future top leadership of the organization. It uses a multidimensional approach of lectures, small/large group discussion, case study, role playing, campus networking opportunities, and a strategy simulation to provide new insights and give you opportunities to apply them. During the two-week program you will:

Advance your strategic decision making capabilities to think faster and more creatively about current competitive strategies and solutions

Deepen understanding of organizational dynamics to improve the design and implementation of new initiatives and avoid destructive conflicts

Build capabilities for leading cross-border teams across functions and countries.

Develop knowledge in core areas of business, including finance, marketing, management, and strategy based on current research and best practice

Put your knowledge and skills to the test in a custom strategy simulation that incorporates program content, sustainability issues, and teamwork

Develop a global network of peers and experts

Create a plan to implement the lessons of EDP when you return to work

A team of faculty, experts in diverse business disciplines, provides in-depth knowledge in core business areas including finance, strategy, leadership, marketing, organizational dynamics, and globalization. Class sessions are designed to capture the years of experience in the room. Learning groups provide opportunities for exploring issues across business and cultural boundaries, and social activities promote a spirited camaraderie that leads to deep and lasting connections.

EXECUTIVE DEVELOPMENT PROGRAM SESSIONS INCLUDE:

Valuing Strategic Decisions — John Percival

Operations Management & Link to Financial Performance — Christian Terwiesch

Marketing Strategy — Barbara Kahn

Managing Global Policy Risks — Witold Henisz

Creating and Sustaining a Competitive Advantage — Nicolaj Siggelkow

The Power of Corporate Culture and How to Harness It — Greg Urban

Mergers & Acquisitions — Harbir Singh

Executive Negotiation Workshop — Richard Shell

Leadership and Integrity — Mike Useem

Team Dynamics — Mario Moussa

Leading Through Emotional Intelligence — Sigal Barsade

Motivation and Engagement — Adam Grant

Making Strategy Work: Leading Effective Execution

This program was formerly called Implementing Strategy: Leading Effective Execution

The devil is in the details. Even a great strategic plan can be destroyed by poor implementation. Successful implementation requires an understanding of the “big picture,” as well as all the sequential steps that lead to it.

Making Strategy Work gives you a broad view of implementation and a thorough understanding of each piece of the implementation process so you can make more informed decisions on efficiency and effectiveness. You will learn how to properly align corporate structure with corporate strategies and how to integrate strategy formulation and implementation by focusing on five core areas:

Strategy Implementation Model: Equip your organization to adapt to change by developing a model of appropriate structures, objectives, controls, integration mechanisms, and incentives for implementing your strategy.
Strategic Change: Understand the stages of implementation, forces for and against change, and ways to overcome resistance to change; and develop structures and tactics to implement change.
Human Resources and Strategy Implementation: Integrate HR policies with strategy implementation needs.
Strategy and Structure: Understand how strategy affects structure and how the choice of structure affects efficiency and effectiveness.
Incentives and Controls: Discuss ways to motivate and control performance, including methods to achieve effective coordination.

You will gain a framework in which to effectively develop and execute your next strategic plan. With this wider overview of strategy, you will be better prepared to ask the right questions as you build and implement future strategies.

We focus on looking ahead by using real-time case studies with current strategy implementation techniques. You will get a broad perspective of overall strategy formulation and implementation. You will develop clear, measurable incentives and tie them directly to strategic performance. Very few MBA courses address cross-functional issues related to implementation or the framework for thinking about implementation; this course is designed to fill that gap. Faculty will also be available to give feedback on a business plan you bring.

SESSION TOPICS FOR THE MAKING STRATEGY WORK: LEADING EFFECTIVE EXECUTION PROGRAM

A Model of Strategy Implementation

Managing Strategic Change

Strategy and Organizational Structure

Integrating Short- and Long-Term Operating Objectives

Managing Human Resources

Developing Effective Incentives and Controls

Implementing Diversification Strategies

Making Strategy Work: Leading Effective Execution and Change

Formulating strategy is one thing. Executing it throughout the entire organization… well, that’s the really hard part. Without effective execution, no business strategy can succeed. Unfortunately, most managers know far more about developing strategy than about executing it — and overcoming the difficult political and organizational obstacles that stand in their way. In this book, Wharton Professor Larry Hrebiniak offers a comprehensive, disciplined process model for making strategy work in the real world. Hrebiniak shows why execution is even more important than many senior executives realize and sheds powerful new light on why businesses fail to deliver on even their most promising strategies.

The Leadership Journey: Reinvigorate Your Leadership

This program was formerly called The Leadership Journey: Creating and Developing Your Leadership.

Economies around the world will continue to shift in the months ahead, triggering an ongoing barrage of new challenges. What made you successful as a leader in the past may not ensure your success in the future. Reinvigorate your leadership with new knowledge — knowledge that you can leverage to lead your organization successfully in aggressive global markets.

The Leadership Journey revitalizes your leadership skills with practical wisdom drawn from the issues great leaders faced during critical moments in history, team exercises, case discussions, computer simulations, physical challenges, Shakespearian drama, and a battlefield visit. You will learn the imperatives of effective leadership and decision-making — knowledge that is pivotal to your future and that of your organization.

This program will also show you how to recognize the strengths and weaknesses of your team, and how to cultivate their decision-making capabilities by creating the strategic context they need to make good decisions.

Mastering the art of leadership is a lifelong endeavor, and The Leadership Journey provides an intense experience for refining the leadership skills you have already acquired, and for developing those essential for the greater responsibilities ahead.”Michael Useem, co-director of The Leadership Journey, Wharton professor, director of the Wharton Center for Leadership and Change Management, and author of leadership books such as The Go Point: When It’s Time to Decide; Leading Up: How to Lead Your Boss So You Both Win; The Leadership Moment: Nine True Stories of Triumph and Disaster and Their Lessons for Us All.

This program immerses you in an experiential process of redefining yourself as a leader. By challenging your current assumptions about leadership, you will discover what to keep, what to change, and what to develop in yourself as a leader. Through decision-making simulations, exchanging perspectives with your peers, and walking in the actual footsteps of great leaders in history, you will emerge with a fresh approach to leadership and the decision-making capabilities that characterize all great leaders.

THE LEADERSHIP JOURNEY SESSION TOPICS

Seizing Leadership Opportunities

Thinking, Depicting, and Enacting Leadership

Leadership in Practice

A Leadership Dialogue

Leadership and History

A purely secular approach to leadership and marketing skills brigns a wolf in sheepskin mentality and believe me the ethics are stretched really thin. You see the result of this new marketing thought in all the advertising around you, designed to get that income out of your bank account and into their pockets. Although that is the goal of all business to get you to part with dollars for goods and services, some ethics tend to get that buck at all costs.

Once again it isnt evil per se but part of the whole collective mindset permeating todays society.

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